Pariya Kashfi, PhD.

UX Research & Design Amplified with Business Analysis

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About Me

About Me

I am a UX researcher and designer with strong business analysis background. I believe delivering quality products and services requires a fine trade-off between end-user, business, and technical requirements and I strive to make that happen in my work.
I live for research, learning, and development and I have been told that I am a natural leader.

I have a multi-disciplinary background and hold a PhD. during which I closely collaborated with a variety of companies in the form of empirical qualitative research to help them integrate design thinking and User-Centered Design (UCD) into their Agile processes.

I often get the feedback that my multi-disciplinary skills are an asset to UX activities as I understand both technical and design viewpoints and constraints and can effectively communicate and negotiate with a variety of stakeholders.

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My Portfolio

I have had the privilege to contribute to a variety of projects as a UX researcher, strategist and designer.

In these projects, I combined my technical and design skills with my broad process and requirements knowledge to address business, customer and user interests efficiently and with minimums waste .

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My Portfolio